Musiversal is the first platform to give music creators the ability to work with professional session musicians, producers and audio engineers under one subscription. We have just launched our MVP, revamped our brand and it’s time to level up the quality of our website.
We wanted to help people understand what the platform is about, how the recording sessions work and establish Musiversal as the new way to work with session musicians. All while differentiating ourselves from the crowd, showing the real value of Musiversal and establishing a solid digital presence.
We wanted to establish Musiversal as the new way of working with session musicians while making it clear that it's an easy, fun and exciting experience.
The explore page is very simple, yet tries to show it all without looking overcrowded with information. Making it easy for people to browse our roster and find the right artist.
We worked on the artists’ profiles with one goal in mind; making people feel like they’re with them in their studio. Each profile had to be insightful, exciting and visually appealing.
We always had this question coming up over and over; how does it work? The answer was 4 clear steps combined with simple visuals.
We also had a lot of doubts from people who couldn’t just get how the pricing model works. Flexible UI that allows people to quickly compare how much they are paying versus how many sessions they'll get.
Since the launch of the Musiversal Studio, we have received hundreds of love letters from the community. We needed a place to show all that love while giving them the opportunity to feature and promote their work.
It’s all about connecting people, making music and having fun, that’s what Musiversal is truly about. Polaroid-like cards were a unique way to show the team behind Musiversal and it was just, you know, cool!
Establishing Musiversal's first real digital presence was a very challenging and fulfilling project. It was quite hard to maintain the balance between having a visually appealing design while focusing on achieving the expected business outcome. After launching the website, it instantly generated a spike in the number of new signups, doubled the number of trialists and improved the overall conversion rate.
